I spearheaded the launch of Sensodyne's first online diagnostic tool, steering clear of the typical dentist-focused approach. Instead, I created "Faces of Sensitivity," a campaign that showcases real people dealing with the real pain of sensitivity, pushing folks to recognize and diagnose it. The campaign features a main Hero film and a whole suite of digital content, from catchy social media clips to eye-catching digital ads, making the message not just seen but felt.